We are brave and we are refined. We motivate and we have a young spirit.

Dr. Peanut is the pioneer in the flavored peanut butter market, and its success goes beyond offering healthy and high-quality products. Through unwavering commitment to a pleasurable lifestyle, Dr. Peanut stands out as a reference and leader in this segment.



Our core values:

• Innovation

• Excellence

• Ambition

• Competence

• Results
  
  
  
  Our personality:

• Bold

• Charismatic

• Creative

• Ambitious

There are the foundations that support our choices and goals. They strengthen our brand in defining strategies and partnerships. They are the essential attributes that define how we see the world and how we want to be seen.

1. ENERGY + FOCUS = RESULTS: Our vibe is to be active and always in search of the best results, whether at the gym, at work, or during leisure time. Our lifestyle is to give our best and make the most of every moment. This is the Dr. Peanut Way of Life!

2. PERFECT IS NOT ENOUGH: We're not content with just being the best; we want to be unforgettable, to exceed perfection! Our recipes go beyond; we use the finest ingredients and formulas to create the most delicious flavors and textures. We accept nothing less than delivering the unsurpassable in every product that leaves our factory.

3. THE BEST IDEAS DELIVER THE BEST FLAVOR: We are constantly testing, experimenting, and creating unusual ingredient combinations. We believe that the best ideas are responsible for delivering the most incredible and creative flavors. There's no room for the ordinary here, you understand? So, if you want to try something that will surprise you, come with us because we're not afraid to innovate.


Overcoming barriers and engaging in conquers brings achievements closer. With courage, Dr. Peanut is motivated to attain glory and well-being and, through its performance, is capable of inspiring those around it. For Dr. Peanut, the right way is the only one that matters. With the willingness to redo as many times as necessary, it's only satisfied when the results meet expectations.

WE ARE YOUNG. Without being caricatural.
WE ARE HIGH-SPIRITED. Without being toxic.
WE ARE HEALTHY. Without being annoying or invasive.
WE ARE MOTIVATIONAL. Without imposing rules.

This is the Dr. Peanut way of life.

We are a brand with a youthful spirit that demonstrates that you don't need to give up the good things in life to be in shape and take care of your health. We are experts at motivating everyone around us, we are energetic, and we radiate all our power and intensity wherever we go. Charismatic, bold, high-spirited, and always in a good mood. After all, no one is sad while enjoying a sweet treat. A brand powered by energy that invites you to bring out the best in everyone and live the best lifestyle.

Our content must be written in a young, motivational, energetic and warm way.

However, being young does not mean to be innocent or cute. We’re not caricatured, we can be informal but we don’t use slangs.

Hashtags and emojis must be used strategically and with purpose. We don’t use extra exclamation points (example: !!!) or incorrect grammar.

We communicate in a cool and healthy way, but we’re not toxic:

We say: “The most delicious spoonful of your day”.
We don’t say: “The spoonful with fewer calories of your day.”

We talk about indulgence, moments of pleasure, encourage the audience to share the best of life. Not just talk about diet, exercise, and a healthy lifestyle. We communicate the brand through influencers who have personalities and purposes aligned with Dr. Peanut And we’re always transparent about ourselves and our ingredients.



Vocabulary:

• Tasty

• Creamy

• Appetizing

• Delicious

• Pleasurable

• Unforgettable

• Incomparable

• Nutritious

• Healthy

• Protein-rich

• Health

• Balance

• Wholesome

• No added sugar

• Source of energy

• Source of protein

• Zero gluten

• Rich in fiber

Logo, Brand Colors, Typography, Key Visuals and Photography.

The heart and soul of our identity.

To learn how to properly use our attributes, click here.